Superbowl Sunday

Finally! I woke to temperatures that didn't fall below freezing last night. There are only a few patches of ice and snow in the shadows instead of the solid sheet of one inch thick ice covered with several inches of snow. I can venture out to get my morning paper without fear of slipping and sliding straight to the emergency room. Most of all, the national media can quit -- hopefully -- their condemnation of the DFW area for being so poorly organized that we allowed bad weather to movein the week leading up to the Superbowl.

For those of you who might not be familiar with this part of the American football experience, the Superbowl is the final game of the season. The champs for the NFC and AFC meet in a game that will crown the best team of the year. Hopefully, it will be a good game but, all too often, it's a real sleeper. The best part of the game happens to be the commercials. As well they should be. Reports are that a 30 spot this year costs $3 million.

So, what does this have to do with writing, you ask? Good question. Now, let's see if I can come up with a good answer ;-p

Actually, I'll be honest, I'm riding high - or at least foggy -- on sinus meds today and spent much of yesterday sleeping. So I don't have a post ready and don't want to try to pull something together that won't make much sense. So, here's a question and a challenge for you.

Think of your favorite commercials -- from Superbowl Sunday or whatever. What makes them so good? How can you utilize that information or techniques in your writing?